Strategic market research on consumers and retail across Africa
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Insight
Our reports and news provide detailed analysis of key developments, trends and opportunities in African markets. From Addis Ababa to Accra, we provide strategic insight into how consumers, markets and company strategies are changing, and what it means.
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DATA
The Trendtype Knowledge Centre provides our clients with access to more than 250 in-depth, updated data sets on African markets. Our databank includes proprietary data on the middle class, living standards, retail markets, leading retailers, and benchmark country data on the economy, demographics, housing, education, technology, transport and infrastructure and risk.
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Countries
We cover 50 countries in Africa, providing unparalleled coverage of consumer markets across the continent. Our country coverage is supported by a panel of industry executives and a network of researchers on the ground.
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KNOWLEDGE CENTRE
Trendtype’s Knowledge Centre is home to hundreds of strategic reports, proprietary data tables, store galleries, retailer profiles, news articles and market insight. Our Knowledge Centre is continuously updated with the latest data and insight on the 50 markets in Africa we cover. Subscribers can read and download what they need 24/7.
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About trendtype
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OUR COVERAGE
We specialise in consumers and consumer facing sectors, including consumer goods, retail and pharmaceuticals. We cover 50 markets in Africa with a dedicated team of sector experts.
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CONSULTING
We provide bespoke research and consulting services for companies looking to enter or expand in African markets. Ask us how we can help your company make the right decisions to succeed.
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OUR TEAM
Our team is headquartered in London and Lagos with network associates across Africa. We have more than 20 years’ experience of market intelligence and brand management in Africa.
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OUR CLIENTS
Our clients include multinational companies and SMEs in the consumer goods, retail, pharma, telecoms, banking and consulting sectors.
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