Our reports and news provide detailed analysis of key developments, trends and opportunities in African markets. From Addis Ababa to Accra, we provide strategic insight into how consumers, markets and company strategies are changing, and what it means.

The Trendtype Knowledge Centre provides our clients with access to more than 250 in-depth, updated data sets on African markets. Our databank includes proprietary data on the middle class, living standards, retail markets, leading retailers, and benchmark country data on the economy, demographics, housing, education, technology, transport and infrastructure and risk.

We cover 50 countries in Africa, providing unparalleled coverage of consumer markets across the continent. Our country coverage is supported by a panel of industry executives and a network of researchers on the ground.