Sales
growth
Build a successful growth strategy - for commercial teams focused on identifying new opportunities, right to win, growth hotspots, best fit distributors and the right route-to-market strategy to unlock growth in expansion markets.
Sales growth
Trade
intelligence
Actionable data and specialist insight, updated continuously - for teams who need reliable, expert market and trade intelligence on expansion markets.
Market intelligence
Commercial
support
Access our specialist team and in-country expert network - for when you need experience, reach and expertise on the ground, from distributor assessment, interviews and in-market research.
Commercial support
Ferrero
For a business with brands across several confectionery categories, understanding how retail channels, distributors and competing products differ between African markets requires a consistent source of local intelligence.
DP World
DP World, one of the world's largest port and supply chain operators with a significant footprint across Africa, was exploring entry into new distribution categories. While its teams brought deep trade and field experience to the business, DP World needed to rapidly accelerate its channel and category knowledge to make confident commercial decisions in new territory and to do so quickly.
Danone
Danone, a leading global dairy company with a significant presence across Africa, was exploring future growth pathways to shape new product development across Sub-Saharan Africa. With refrigeration access still limited across much of the continent yet consumer demand for dairy remaining strong, Danone needed clarity on where the real opportunity lay, which markets were most attractive, and how to position its portfolio to win across each of them.
