We offer thought leadership, idea generation and support for innovation. This includes identifying the untapped opportunities, getting product feedback and evaluating brand potential that defines success or failure.

The route to market is paved with potential pitfalls, trial and error. It doesn't have to be like that. We draw on more than 25 years of experience in Africa to help companies do the basics right and get their products into their target markets quickly and successfully.

We track more than 1,500 companies in the consumer and retail space. Using our research team and industry contacts we can assess company strategy and the competitive landscape in a wide range of product categories and markets.

Identifying the market size and brand opportunity means understanding of how demand and distribution are evolving. Our specialist team can assess the market size and the addressable opportunity to help you build accurate sales plans and forecast growth.

Most African countries have high growth, young, aspirational consumer populations whose attitudes and behaviours are rapidly evolving: how they show, where they shop, what they want, need and can afford. We can help you navigate the emerging consumer trends that matter most.

Exporting into African markets requires expertise, experience and time. We let you free up valuable resources by outsourcing the export process, including export operations, compliance, registration and market activation.