Market Entry

Trendtype's partner company KIMCO provides market entry and management services across Sub-Saharan Africa.

KIMCO provides a central UK hub for clients and has a network of local affiliates across Africa. The central hub provides support for export operations, compliance and export sales. Our local affiliates offer in-country services including employment and payroll services, sales and merchandising and import facilitation.

KIMCO's network covers Nigeria, Ghana, Côte d'Ivoire, Kenya and South Africa. Through partners it covers another 25 countries.


Brand owners can outsource their export process, demand planning, supply chain, documentation, shipments and customer service. For export operations clients, KIMCO can provide access to importers with a pre-approved credit facility or employ payment bridging.


KIMCO can undertake the registration of products and devices where this is required for either market entry or consumer protection to provide you with long term security over your IP and to ensure your products are market compliant.


KIMCO can activate markets and manage distributors on your behalf using its team of experienced sales and market managers. For a fraction of the cost of employing your own team you can access dedicated African market specialists to represent your product or service.


Because employing and running payroll for a small team in a country office can sap time and resources, KIMCO provides a facilitation service for any personnel you want to employ in a market so you can get your team up and running quickly.


Lead times for building proprietary sales and merchandising teams can take upwards of twelve months. KIMCO can provide dedicated teams capable of developing your brand and who will complement your distribution partner.


This service offers confidence to brand owners that products are being imported properly; observing product regulations and anti-bribery and corruption practices. In addition to warehousing, this service also enables title transfer to a preferred partner at the price the client chooses. It is particularly important when a client uses more than one route to the consumer.