Consulting

We design, manage and execute bespoke Africa market research projects on behalf of our
global client base

Our pan Africa research network combines best in class market research with operational trade intelligence. Our consulting practice is built around providing solutions for informal cash-based economies. Data in Africa, where it exists, is unreliable. We understand how to assess and measure markets. We know what to explore, whose opinion really counts and what to discount.

Market attractiveness

We help identify and rank the most attractive markets in Africa, that are best fit for our clients. We design and build bespoke market attractiveness models that are built for Africa. We work alongside our clients, to choose the metrics that really matter and help define evidenced backed regional expansion strategies. We not only size markets, we assess the methods behind the numbers and build new methodologies for Africa.

smiling man in shop
covered market with stacks of tinned food goods

Field research | trade insight

We design and execute quantitative and qualitative field research in all trade and consumer channels. We actively prequalify, and select hot spot outlets by geo location to build a reliable retail sample set for surveying in both the traditional and modern trade. We use the latest digital CAPI App based technology, to manage field research in real time as the data is being collected. We design and execute trade interviews with key players throughout the value chain including manufacturers, importers, logistics providers, distributors, wholesalers and retailers.

Location intelligence

We provide in depth location intelligence and analysis to identify new emerging pockets of consumption and support strategic expansion. We actively track trade expansion through our continuous research programme. We provide comparative competitor benchmarking by geo location and can map city hotspots. We build bespoke maps for data visualisation at the city level to shape expansion timelines.

small traditional shop selling a range of consumer goods
woman at supermarket checkout

Route to market strategy

We assess optimal route to market strategies that align weighted distribution and target consumer base. We assess and stress test value chains for upcoming trade barriers, non tariff barriers and emerging protectionist legislation.

Strategic support

We provide expert interview panels and strategic support for executives responsible for growth in Africa. We provide thought leadership on the latest trends impacting route to market decisions, key note talks and bespoke content for stakeholder presentations.

Painted exterior of traditional drinks and pharmacy shops
woman at supermarket checkout

Case studies

Nigeria
Multicity project interviewing informal wholesalers and retailers. Download the study here.

South Africa
Route to market assessment and distributor search.
Download the study here.

Multi-country
Building a bespoke market attractiveness model.
Download the study here.

Speak to our consulting team

Book now to find out more about our market intelligence,
insights, network and more

Clients

Redbull client logoEssity client logobio-oil client logobord bia client logoceva logistics client logoWorld remit client logocolruyt client logointernational trade centre client logoupfield client logolindt client logoferrero client logoauchan client logodanone client logocoty client logomondelez client logogandour client logoarla client logocapri sun client logofoster clark logocopia logokraft heinz logotchibo logo

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