Consumer trends
Good life
Living standards and consumer lifestyles
We track living standards and consumer lifestyles across Africa: urbanisation, rising incomes, housing, household characteristics, health, schooling, transport, working conditions, uptake of technology, retail, foodservice and much more affect how consumers live.
Consumer lifestyles
Trend mapping
We map consumer trends and can analyse the fit with your products and where the sweet spots are for your product portfolio, future innovation, marketing claims and marketing strategy.
Target consumers
Ditch the spreadsheet that lists population by country. We can give you a rich and realistic view of who your target consumers are, where they are, what they need and how to reach them.
Talk to us about consumer trends
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