We track living standards and consumer lifestyles across Africa: urbanisation, rising incomes, housing, household characteristics, health, schooling, transport, working conditions, uptake of technology, retail, foodservice and much more affect how consumers live.

We map consumer trends and can analyse the fit with your products and where the sweet spots are for your product portfolio, future innovation, marketing claims and marketing strategy.

Ditch the spreadsheet that lists population by country. We can give you a rich and realistic view of who your target consumers are, where they are, what they need and how to reach them.