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French products boycott spreads to Egypt, likely to go further

The boycott of French goods by consumers in Muslim countries has reached Egypt, a key market for French supermarket chain Carrefour, as well as several major French FMCG brands including Danone and L’Oréal. We think there is a risk the …
Nigerian dairy industry

Egyptian cheese company Domty and FrieslandCampina form partnership

Egyptian cheese producer Domty and FrieslandCampina have signed an MoU to explore joint business opportunities in Africa. The companies plan to collaborate to export cheese to other African countries. Domty was founded in 1988 in Egypt. It is a leader in the Egyptian …
Jumia logo

Jumia Q2 results – losses narrow, consumer numbers grow

Internet retailer Jumia’s Q2 results show losses are narrowing, consumer numbers have grown and the COVID-19 pandemic has been a mixed blessing – driving sales of FMCG products but hitting big ticket items, discretionary products and Jumia Food, its food …
Supeco Abidjan

A tale of two discounters – Massmart and Supeco

South African discounter Massmart, a subsidiary of Walmart, is looking to cut 1,800 jobs in its bid to get its performance back on track. Meanwhile in West Africa, CFAO’s Supeco (Carrefour) discounter franchise is seeing sales take off in the …
DHL logo

DHL Express takes a minority stake in online retail platform Link Commerce

DHL Express has taken a minority stake in Link Commerce, the UK-based e-commerce platform that sits beneath and DHL’s Africa eShop service. DHL is betting on a fundamental change in purchasing behaviours in the wake of the COVID-19 pandemic, which …

Coronavirus in Africa – an update and what it means

At Trendtype we have decided to put our thoughts down on paper, as it were. Headline: there are lots of reasons to believe that African countries may emerge from COVID-19 in better (or less worse) shape than developed economies in …

Africa Capitalworks invests in Malian soft drinks company Gaselia

Africa Capitalworks Management (ACW) has taken a significant minority stake in Malian soft drinks and bottled water company Gaselia Industries Group to fund regional expansion. Gaselia has bottling and distribution operations in Mali, Côte d’Ivoire, Senegal and Guinea. The investment from Africa …

CFAO launches its first Supeco Cash and Carry in Côte d’Ivoire

Following the launch of Carrefour’s value Supeco brand in Morocco in 2018 and Senegal in 2019, Carrefour’s West African partner CFAO has opened its first Supeco store in Abidjan, Côte d’Ivoire. The 1,900m2 store is located in the Yopougon-Niangon South …
2020 forecasts

Trendtype’s 2019 year in review and 2020 forecasts

So here are our big themes in 2019 and a look ahead to 2020. It’s been another eventful year in African consumer and retail markets in 2019. Some big retail players coming unstuck In grocery retail, some big players have come …
Côte d'Ivoire country profile

Côte d’Ivoire Country Profile

This report provides key information on Côte d’Ivoire. It covers the economic landscape, key demographic indicators, living standards and income as well as logistics and infrastructure.