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Google-supported startups trying to reinvent logistics in Africa

20 startups have been selected as part of the 5th edition of Google for Startups Accelerator Africa Program. Among them are three companies seeking to reinvent logistics in African markets: Thumeza, Amitruck and Send. Google’s prestigious Startups Accelerator Africa Program …
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DHL Express takes a minority stake in online retail platform Link Commerce

DHL Express has taken a minority stake in Link Commerce, the UK-based e-commerce platform that sits beneath and DHL’s Africa eShop service. DHL is betting on a fundamental change in purchasing behaviours in the wake of the COVID-19 pandemic, which …

Ghana’s mPharma raises $17m in new round of funding

Ghanaian startup mPharma, which provides a digital prescription drug inventory service for pharmacies and their suppliers, has raised $17 million in its latest funding round. In March 2019 it raised $12m in a Series B round. The company has operated …

Coronavirus in Africa – an update and what it means

At Trendtype we have decided to put our thoughts down on paper, as it were. Headline: there are lots of reasons to believe that African countries may emerge from COVID-19 in better (or less worse) shape than developed economies in …
2020 forecasts

Trendtype’s 2019 year in review and 2020 forecasts

So here are our big themes in 2019 and a look ahead to 2020. It’s been another eventful year in African consumer and retail markets in 2019. Some big retail players coming unstuck In grocery retail, some big players have come …
Ghana country profile

Ghana Country Profile

This report provides key information on Ghana. It covers the economic landscape, key demographic indicators, living standards and income as well as logistics and infrastructure.


Olam Ghana’s Nutrifoods launches the ‘Milky Magic Eggrich’ biscuit brand

Olam Ghana joint venture Nutrifoods Ghana, the leading manufacturer of biscuits in Ghana, has launched the Milky Magic Eggrich biscuit brand in Accra and Kumasi. The new brand is designed to provide a healthy snacking options for kids. The Eggrich brand’s ingredients …
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TFG (The Foschini Group) mulls exit from Kenya and Ghana

South African fashion retailer TFG (The Foschini Group) is assessing whether its twelve stores in Kenya and Ghana will remain open. The company will review economic prospects, tax legislation and lease costs to decide if it is worth continuing. The …
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Woolworths exits Ghana, its only remaining market in West Africa

Woolworths has exited Ghana, closing its two stores in Accra. The South African retailer also exited Nigeria in 2013 and follows Truworths in leaving Ghana. Woolworths no longer has any stores in West Africa but is seeking to expand in East …