News | Insight | Apr 2019

Jumia has tripled in value within one week. We look at why.

Jumia’s IPO saw its share price rose by 75% on Day 1. Shares were priced at $14.50 before the IPO. Five days later they are trading at $43, valuing the business at more than $3bn. What are the company’s prospects …

News | Insight | Apr 2019

Remittances to Africa rose by 11.7% to $86bn in 2018

If remittances to Africa were an economy, they would be the 6th largest in Africa, ahead of Kenya in the rankings. Within Africa, the largest recipient of remittances is Egypt ($29bn) – equivalent to almost 12% of its GDP. Note – …

News | Insight | Apr 2019

DHL partners with MallforAfrica to offer new online retail app

DHL is the latest company to try to offer a window for retailers to sell into African markets. The logistics company has partnered with MallforAfrica to launch its Africa eShop app in 11 countries, providing a platform for more than 200 …

News | Insight | Apr 2019

The Africa Continental Free Trade Agreement is set to come into force

The Africa Continental Free Trade Agreement (AfCFTA) has now been ratified by 22 countries, meeting its minimum threshold to come into force. It will create the world’s largest free trade zone, covering 1.2bn people and a combined GDP of $2.5 trillion. …

Company Profile | Mar 2019

Choithrams

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News | Insight | Dec 2018

Trendtype’s review of consumer and retail in 2018 and forecasts for 2019

As we come to a close in 2018, Trendtype looks back on the major news and events of the year across retail and consumer markets in Africa and makes some forecasts for 2019. The headlines: Nigeria is recovering and will …

Data | Oct 2018

eCommerce Sales ($ and % of retail sales), current year

News | Insight | Sep 2018

Retailers in Sierra Leone face new ultimatum from government

Supermarket chains in Sierra Leone have received a new ultimatum from the government to boost the sales of locally produced goods. Unlike in the last confrontation with the government, most retailers have welcomed the new instructions and believe they will …

supermarket bo Sierra Leone Best in Market

News | Insight | Aug 2018

“Best in Market”, biggest supermarket in Bo, Sierra Leone, shuts down

The biggest supermarket in Bo, Sierra Leone, will shut down. “Best in Market” has announced that it is closing its operations after 23 years of activity, following a feud with the government over the selling of alcoholic beverages. Best in …

Data | Aug 2018

Where can kids be kids?

News | Insight | Aug 2018

Sierra Leone Breweries Ltd to start producing canned beer

Sierra Leone Brewery Limited (SLBL) has announced plans to start production of beer in cans as well as in bottles. Since SLBL was founded in 1961, consumers have found it difficult to return and recycle the glass beer bottles. The …