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News | Insight | Mar 2021

Ever Given, the Suez blockage and the impact on African consumer markets

On Tuesday 23rd March, the 400-meter, 224,000-tonne Ever Given container ship ran aground at the south end of the Suez Canal, blocking it completely. As it’s firmly grounded on both banks, efforts to refloat it are underway but it will take time. Some …
News | Insight | Mar 2021

Facebook set to launch Instagram Lite in Africa

Facebook has announced the launch of Instagram Lite in sub-Saharan Africa. This lightweight version of the Instagram app, which is being rolled out in 170 countries, uses less data and is better suited for lower quality mobile networks. Instagram Lite …
Africa dot map
35 pages | Mar 2021

The Implications of the AfCFTA

This report provides in-depth data on the implications and impact of the African Continental Free Trade Area.

Unilever Africa
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News | Insight | Feb 2021

Unilever’s nano-factory and the future of FMCG manufacturing in Africa

Unilever engineers have created a prototype nano factory capable of fitting in a 40ft container. The prototype can take raw materials, process them, package and label them. It is currently being trialed in the Netherlands, producing liquid bouillon. Unilever says …
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News | Insight | Nov 2020

French products boycott spreads to Egypt, likely to go further

The boycott of French goods by consumers in Muslim countries has reached Egypt, a key market for French supermarket chain Carrefour, as well as several major French FMCG brands including Danone and L’Oréal. We think there is a risk the …
Jumia logo
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News | Insight | Nov 2020

Jumia opens up its logistics network to third parties across 11 countries

Jumia is opening up its logistics network to third party businesses in 11 countries. The move means the internet retailer will offer its platform and network, enabling companies to use its final mile delivery capabilities. Prior to the announcement, Jumia …
Nigerian dairy industry
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News | Insight | Sep 2020

Egyptian cheese company Domty and FrieslandCampina form partnership

Egyptian cheese producer Domty and FrieslandCampina have signed an MoU to explore joint business opportunities in Africa. The companies plan to collaborate to export cheese to other African countries. Domty was founded in 1988 in Egypt. It is a leader in the Egyptian …
DHL logo
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News | Insight | Jun 2020

DHL Express takes a minority stake in online retail platform Link Commerce

DHL Express has taken a minority stake in Link Commerce, the UK-based e-commerce platform that sits beneath MallforAfrica.com and DHL’s Africa eShop service. DHL is betting on a fundamental change in purchasing behaviours in the wake of the COVID-19 pandemic, which …
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News | Insight | Mar 2020

Coronavirus in Africa – an update and what it means

At Trendtype we have decided to put our thoughts down on paper, as it were. Headline: there are lots of reasons to believe that African countries may emerge from COVID-19 in better (or less worse) shape than developed economies in …
2020 forecasts
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News | Insight | Dec 2019

Trendtype’s 2019 year in review and 2020 forecasts

So here are our big themes in 2019 and a look ahead to 2020. It’s been another eventful year in African consumer and retail markets in 2019. Some big retail players coming unstuck In grocery retail, some big players have come …
40 pages | Jul 2019

Coffee Shop Chains in Africa

This report provides the most up to date analysis of the leading coffee shop chains in Africa. This report includes key benchmark data, such as main players, key markets, number of outlets and per capita spend, throughout Africa and regionally.