Innovation support
Traditional-Store-Specialist
Identify the trends
It's no fun flying blind and, unsurprisingly, we don't recommend it. Trendtype can help you identify and understand the key consumer, product and market trends that will help you build a winning innovation strategy in target African markets.
Market stall
Test the market
Test product concepts, packaging, pricing and claims in the key markets you want to target. We can assess competitors' marketing claims and also help with regulatory approval and trademarking.
Innovation-support-Launch
Launch with success
Our route to market service provides a dedicated service to help brand owners get products into the key sales channels with a strategy that works. Our sister companies can provide bespoke support for all aspects of shipping, export and invoicing.
Talk to us about innovation support
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