Ben looks after the research and commercial teams and runs the business day to day. His background is in innovation support, market intelligence and emerging market strategy. He spent time growing up in Mozambique and specialises in emerging markets.

Paul looks after partnerships, operations and finance. His background is in market entry and export support for African markets, for FMCG and pharma. Having built his first house in a pineapple field in Accra he used to commute regularly between Ghana and Nigeria.

Boti looks after data mining, analysis and visualisation across Trendtype's range of proprietary data tools. Originally from Hungary, he specialises is in data science and workflow tools.

Chris looks after Trendtype's sales and marketing strategy. He has a background in export sales and market management for blue chip brands, travelling extensively across much of sub Saharan Africa.

Patrick heads our commercial strategy for professional services. He has a background in account management for blue chip consulting, banking, research and investment companies and is equally at home in Accra and London.

Julie is our data wonk and responsible for managing our lifestyle, retail, fast food and macro datasets. When she is not buried in spreadsheets or hunting down data she is either outdoors or travelling, preferably somewhere cold.