Market Navigator

Dive into a country, city or neighbourhood and plan your growth strategy. Our route to market mapping tool draws on more than four million data points. It allows you to assess the market opportunity, sales hotspots, retail outlets, consumer demographics, logistics and infrastructure and much more. Read more about Market Navigator.

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distributor explorer insight tool dashboard

Distributor Explorer

It takes between six and twelve months on average to identify and sign up a new distributor. Our distributor explorer dashboard provides instant information, contact details and assessment on thousands of distributors across Africa. Search by country, brand, product category or product positioning and build a prospective partnership list in minutes. Read more about Distributor Explorer.

Retail Profiler

Drill down by retail chain, country or city to see our latest estimates of sales, floorspace, store numbers and market share for modern grocery retail. Retail Profiler analyses our census of more than 25,000 supermarkets across Africa, mapped by location and ownership, we provide the most accurate picture of the modern trade.

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retail safari tool views inside supermarket

Retail Safari

Our team of field researchers visit the modern trade, traditional stores and open market locations to take in-market photos. If you want to take a virtual market visit to look at products, range assortment, pricing and store environments our field research is searchable and catalogued by store, country, product type and brand.

Trade Support

All our Knowledge Centre customers get access to our “Ask the Analyst” trade support service. If you have a question about data availability, methodology or want to talk to one of our experts about a market expansion issue, we’re here to help. Our platform is more than just data – it is powered by experts for Africa market specialists.

shopkeeper in traditional shop selling FMCG wares

Africa market specialists

Our emerging market intelligence and trading experience in Africa delivers
winning route to market and market entry strategies.

Clients

Redbull client logoEssity client logobio-oil client logobord bia client logoceva logistics client logoWorld remit client logocolruyt client logointernational trade centre client logoupfield client logolindt client logoferrero client logoauchan client logodanone client logocoty client logomondelez client logogandour client logoarla client logocapri sun client logofoster clark logocopia logokraft heinz logotchibo logo

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