What is driving demand in your target markets? What are the specific factors that shape the opportunity? What are the hidden risks that impact market attractiveness. We can provide step-by-step analysis of markets, including bespoke market attractiveness tools.

Identifying the market size and brand opportunity means understanding of how demand and distribution are evolving. Our specialist team can assess the market size and the addressable opportunity to help you build accurate sales plans and forecast growth.

We have mapped tens of thousands of consumer assets across different African markets, identifying key locations, co-locations, hotspots and emerging areas. Our specialist mapping service can provide both macro and detailed insight into the market landscape.