“Coca-Cola believes Africa will be a very important growth engine”

Bruno Pietracci, president of The Coca-Cola Company's South and East Africa business unit (SEABU), has outlined plans for an investment of $1bn in the region over the next five years. He has said that "Coca-Cola believes Africa will be a very important growth engine for the group in the next five to ten years,” both for the sparkling and clear drink markets. [...]
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