Fatura, a B2B digital buying platform that connects Egyptian FMCG wholesalers to retailers is adding 10,000 more retailers across 10 governorates in the country. The company has recently completed a seed funding round of more than $1m.

Fatura’s expansion will see it add more retail outlets in Greater Cairo, Alexandria, Delta, Upper Egypt, as well as the Canal Zone. The company, which was founded in 2019, offers around 1,500 SKUs to mostly traditional retailers in Egypt. It also offers working capital loans to some of its customers. It is one of a new breed of digital platforms, which includes MaxAB, which are seeking to modernise the long tail of traditional retailers and attracting significant investment.

Trendtype has recently written an extensive report on the digital transformation of the grocery retail landscape, covering innovative companies across Africa, and how they are impacting the supply and retail of grocery products.