French electricals, home appliances, books and software group FNAC-Darty has launched its first stores in Tunisia, with each with a floorspace of 1,000m². The stores are located side by side in a Carrefour hypermarket complex in the northern Tunis suburb of La Marsa.
The new FNAC-Darty store has opened in an existing Carrefour hypermarket complex in Sidi Daoud, La Marsa, north of Tunis. Tunisia is the retailer’s fifth market in Africa, having opened stores in Morocco and Côte d’Ivoire (both under franchise) as well as partnering with franchisee Mercure International in Cameroon and Congo (Brazzaville). In Tunisia FNAC-Darty’s franchise partner is ManageTech, a joint venture between Indigo and UTIC. UTIC is Carrefour’s partner in Tunisia. ManageTech already partners with retailers including Zara, Massimo Dutti, Celio and Mango.
FNAC-Darty aims to open 10 stores by 2023 (five each for FNAC and Darty). In total, the company operates 222 in a dozen countries, and generates 20% of its turnover outside its home market of France. It has outlined plans to open around 70 stores globally each year using its franchise model.