Jumia has shut down operations in Tanzania as part of its ongoing review of country operations. The closure comes 10 days after the internet retail company, which now has operations in 13 countries, closed down in Cameroon.

In a press statement, Jumia has said:

“We have to focus our resources on our other markets. It is more important now than ever to put our focus and resources where they can bring the best value and help us thrive.”

The company will still offer a classified ad service in Tanzania. As Trendtype noted in April, Jumia is operating in too many markets with little ecommerce growth opportunity in the critical period of the next 2-3 years. We believe that its operations in Senegal may also be cut in the coming weeks as the company seeks to mollify investors, reduce cash burn and focus on its key markets like Nigeria and Kenya.

Jumia’s share price has had a modest recovery in recent days after months of precipitous falls. When announced it would close the Cameroon operations the share price began to lift. It has since risen from $5.28 to $6.30 as at close Wednesday 27th November (Jumia is listed on the NYSE, so there has been no trading over the Thanksgiving holiday). We think investors will respond positively to news about more streamlining.