Kenyan grocery chain Quickmart goes premium with new supermarket

Quickmart has opened its 11th supermarket, its flagship store, on Waiyaki Way in Nairobi. The new store rolls out new premium, fresh food concept designed to appeal to a more upmarket consumer base. To date, Quickmart has generally been considered a second tier chain behind the likes of Tuskys, Naivas and Chandarana Foodplus. [...]
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