Sainsbury’s selects distribution partner for Middle East and North Africa

Leading UK supermarket chain Sainsbury's has selected International Distribution Network (IDN) as its distributor partner in the Middle East and North Africa. The Omani-based distributor, which was founded in 2020 will look after Oman, Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Jordan, Pakistan and Egypt from its operations hub in Sohar Port. We look at  that deal and the risks and opportunities for UK supermarket chains wholesaling in Africa. [...]
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