Spar partners with Ola Energy to launch new Express forecourt outlets

SPAR Cameroon has opened 3 new “Express” convenience store outlets in Yaoundé via a partnership with fuel retailer Ola Energy. The new stores mean that Spar now has 6 stores in Cameroon and has opened its first stores in Yaoundé .

Spar entered Cameroon in 2015 via a partnership with L’Atrium SA (itself a joint venture between two Dee-lite Sarl and Groupe ARNO). At the time it outlined tentative plans to also open a hypermarket in Yaoundé. In 2018 it achieved sales of $15.3m in Cameroon from three stores (two in Douala and one in the coastal town of Kribi).

The three new “Express” stores have opened on Ola Energy (previously Oilibya) forecourts in Yaoundé, Spar’s first stores in the city. The largest, flagship store at Tropicana is 200m², while the other stores are 110m² and 60m². The new stores stock both Spar private label and manufacturer brands and target upper middle income consumers. In launch materials, Spar made special mention of its popular own brand UHT milk. The new stores also offer food-to-go and in-store bakeries.

The retailer has opened three new convenience stores in the country, via a tie-up with Ola Energy, a move that expands its local presence to six outlets.  The new stores, ranging in size from 60 sq. m. to 200 sq. m., are all located in the capital city, Yaoundé. Ola Energy has forecourts across Cameroon, including 15 sites in Yaoundé.