The Top Ten Mistakes Exporters to Africa Make and How to Avoid Them

4th December, 2017

TABLE OF CONTENTS

Mistake 1 – One size fits all

Mistake 2 – The size of the prize

Mistake 3 – Red tape is boring and expensive

Mistake 4 – Making products too expensive

Mistake 5 – Ignoring parallel trade

Mistake 6 – Disconnecting from distributors

Mistake 7 – Bring it and they will buy

Mistake 8 – Reminder: it’s also about moving product

Mistake 9 – Assuming payment is easy

Mistake 10 –   Overstretch

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