The Team

We have offices in London and Lagos and affiliate offices in Accra and Abidjan.

Our principals have more than 20 years of experience in market intelligence and distribution and marketing in Africa. As a dedicated African market intelligence company we also focus on the long tail of countries that most research firms ignore.

Our network spans Africa. It includes in-country researchers, as well as distributors, retailers and manufacturers. A key feature of our network is the ability to reach deep into informal and traditional channels for our data and insights.

If you are interested in joining our team, either as a country researcher or as an analyst please contact us at