French wine and spirits company Pernod Ricard has invested in the leading African online retailer, Jumia. The two companies will form a strategic partnership to improve Pernod Ricard’s distribution in African markets. For Pernod Ricard, Jumia’s 14 country coverage, online …

As we come to a close in 2018, Trendtype looks back on the major news and events of the year across retail and consumer markets in Africa and makes some forecasts for 2019. The headlines: Nigeria is recovering and will …

French supermarket giant Carrefour has signed a deal with leading African online retailer Jumia in Cameroon, Côte d’Ivoire, Senegal and Kenya. The agreement means that Carrefour products will be distributed via Jumia platform. Jumia and Carrefour have signed an agreement for the …