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Acima rebrands as Marjane Market in Morocco, rolls out new strategy

Marjane is rebranding its Acima chain as Marjane Market. The popular supermarket chain, which is owned by the King of Morocco, is facing growing competition in the neighbourhood retailing space from Carrefour/Label’Vie’s Carrefour Market banner and Turkish small format discounter BIM. …

Delivery app Glovo shuts down operations in Egypt

Glovo, the Barcelona-headquartered delivery startup has closed down its operations in Egypt in the same week it reveals it has raised $168m in Series D funding. Glovo operated in Cairo and Alexandria, where it had 40 employees. Nationally, Glovo had …
Burger King, Africa

Burger King sales up 5.7% in Morocco to MAD110m ($11.4m)

Burger King’s sales in Morocco have increased by 5.7% to MAD110m ($11.4m), with franchisee General First Food Services (GFFS) reporting that the chain is now profitable in Morocco for the first time since it launched in the country in 2011. GFFS …
Jumia logo

Jumia has tripled in value within one week. We look at why.

Jumia’s IPO saw its share price rose by 75% on Day 1. Shares were priced at $14.50 before the IPO. Five days later they are trading at $43, valuing the business at more than $3bn. What are the company’s prospects …

Organic foods take off in Morocco but premium retailing stutters

According to Fimabio, the Moroccan industry association for organic farmers, organic food production reached 94,500 tonnes in 2018. This was mainly fruits and vegetables, of which 16,000 tonnes (17%) was exported. Land given over to organic farming was up 16% …