French cinema chain Pathé has launched in Tunisia and set to open shortly in Morocco. In Morocco Pathé has partnered with Marjane Holdings, a leading supermarket retailer. Pathé cinema launched its Pathé Tunis City multiplex- its first in Africa – on the …

French wine and spirits company Pernod Ricard has invested in the leading African online retailer, Jumia. The two companies will form a strategic partnership to improve Pernod Ricard’s distribution in African markets. For Pernod Ricard, Jumia’s 14 country coverage, online …

As we come to a close in 2018, Trendtype looks back on the major news and events of the year across retail and consumer markets in Africa and makes some forecasts for 2019. The headlines: Nigeria is recovering and will …

Distribio, the Moroccan franchise holder for French health food brand La Vie Claire, has dropped the franchise and launched its own retail chain selling organic food and health products, called Green Village. Distribio was formed in 2010 by Moroccan entrepreneur …

Label’Vie is looking to roll out its Supeco discounter format nationally in Morocco and take on Turkish discounter BIM, but it faces a tough challenge to find the right concept. Label’Vie, Carrefour’s partner in Morocco, has already opened 4 Supeco …

Nearly three months into a widespread consumer boycott of Danone fresh milk, Danone’s CEO has proposed a series of measures designed to improve transparency and allay consumer anger about milk prices. It started on April 20th, rapidly escalated via social …