Burger King’s franchise partner Servair has opened its fifth outlet in Kenya, a drive thru restaurant in Nairobi’s upmarket Lavington suburb. The new outlet is situated on a Shell Service station operated by Vivo Energy, the Shell franchisee for Africa.
The new opening is significant for several reasons: it marks yet another partnership for Vivo Energy, which is one of the pioneer service station operators in Africa. Vivo already partners with Pizza Hut and KFC owner Yum! Brands in several countries, and in Kenya has also partnered with Java House and pharmacy chain Goodlife. Burger king’s move onto the forecourt mirrors the strategy of KFC, which is an established feature on forecourts in Nairobi.
It is also another small step forward for Burger King in Kenya. Its first four 0utlets have all been sited in premium malls. Although Lavington is an upmarket suburb, the new outlet is not in a mall. Burger King first opened in Kenya in November 2016, at The Hub (Karen).
Rival McDonald’s has long been rumoured to be opening in Kenya, but has officially denied it. Rather, Burger King’s main US competition in burgers in Kenya is Hardee’s.